Here's an activation that Paris-based agency Sid Lee Paris put together in swift reaction to a video Kim Kardashian shared of her and Kanye West at a Parisian KFC. As KFC France's agency, Sid Lee Paris wanted to honour the occasion and the celeb couple's fans...
Early Thursday morning, France woke up to an incredible video - Kim Kardashian herself had posted a story about her and Kanye ordering at a kiosk in a central Parisian KFC (Strasbourg-St.Denis). Well that showed that stars really are just like us, aren't they?
A few hours later, KFC France paid homage to their visit with a tweet featuring a bucket and the lyric, "Me and my girl split the buffet at KFC", from Kanye's song "Touch the Sky". The song was included in the Bucket Bangers Spotify playlist that KFC and Sid Lee Paris put together last year, which featured songs mentioning the fast food brand.
Soon, the whole world was infatuated with the video, and fans have already started flocking to the Strasbourg St-Denis KFC location. At 6 pm Thursday evening, a commemorative plaque, whcih reads Kim Kardashian and Kanye West ordered at this kiosk -19.2.20, was erected on the kiosk the Wests used in the presence of the employees who served them, making it a new site of pilgrimage for Kimye fans and chicken lovers.
Then again, Kim Kardashian shared another post about KFC's tribute.
Organised by Sid Lee Paris, the response serves as a reminder of just how deeply rooted KFC is in pop culture.
CREDITS:
Agency: Sid Lee Paris
Chairman - ECD: Sylvain Thirache
President: Johan Delpuech
Creative Directors: Céline & Clément Mornet-Landa
Managing Director: Mehdi Benali
Art Director: Jessy Kikabou
Copywriters : Julien Sens, Max Harrington
Group Account : Héloïse Marchal
Senior Account : Camille Caucat
Account Executive : Yoann Deminiac
Head of Social Media: Alexandre Ponte
Head of Production: Thomas Laget
Producers : Julia Bakola, Lisa Beck
