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Following the first of two online Award ceremonies that took place on 25 May at 7pm BST, D&AD announces 2 Black Pencils amongst Craft, Advertising and Collaborative winners.
Since 1962, D&AD’s mission has been to stimulate and celebrate creative excellence with the belief that creativity is a key driver in commercial, economic, social and cultural success. Now in its 60th year, the Awards has grown to incorporate more than 40 categories judged by a cohort of nearly 400 of the world’s leading creative minds. Considered to be the toughest show by far in the world, the Awards recognise work that has made a significant impact and will inspire seasoned talent as well as the next generation. Indeed, a D&AD Pencil is considered one of the highest industry honors and the toughest to win.
This year, D&AD were proud to see a record number of entries to the Awards and the standard of work submitted reached the same exceptional level.
As such, in last night’s ceremony, 2 Black Pencils, the creative industry’s most coveted accolade, reserved only for truly groundbreaking work, were awarded.
The recipients are:
Samsung iTest, DDB New Zealand, Media, Mobile
Samsung has built a website that allows any iPhone user to try a Samsung from the comfort of their own iPhone, using iPhone devices as media placement.
The Lost Class, Leo Burnett Chicago, Direct, Film
To fight for common sense gun laws, Leo Burnett Chicago held a graduation ceremony for the 3,044 students who would have graduated this year if they hadn’t been killed by a gun.
The Black Pencils were announced amongst winners from across the Craft categories, including Visual Effects, Editing, Sound Design & Use of Music, Direction, Casting, Cinematography, Art Direction, Animation, Production Design, and Writing for Advertising; Advertising categories including Experiential, Direct, Media, Digital, Radio & Audio, PR, E-commerce, Film, Press & Outdoor, and Integrated; and the Collaborative Awards which celebrate long-lasting relationships between clients and their design, advertising and/or production companies that have led to the creation of noteworthy work in recent years.
For the Collaborative Awards, AMV BBDO was awarded for their continued work with Essity as a recognition of the outstanding craft and excellence work produced in recent years with Blood Normal, Viva la Vulva, and Wombstories.
From the Middle East, 3 pencils were awarded: a Graphite Pencil in Press &Outdoor (Innovation) and 2 Wood Pencils in PR (Events & Stunts) and in Media (Press & Outdoor) for adidas Liquid billboard by Havas Middle East.
Also a Yellow Pencil in Press & Outdoor (Tactical Poster Adverts) was awarded to Impact BBDO Dubai for An Nahar “the Elections Edition”.
The total number of Pencils in each category are:
Craft: 155 Pencil Winners
- Animation: 21
- Art Direction: 15
- Casting: 26
- Cinematography: 5
- Direction: 19
- Editing: 10
- Production Design: 7
- Sound Design & Use of Music: 18
- Visual Effects: 15
- Writing for Advertising: 19
Advertising: 268 Pencil Winners
- Digital: 52
- Direct: 23
- Experiential: 29
- E-commerce: 9
- Film: 54
- Integrated: 11
- Media: 28
- PR: 28
- Press & Outdoor: 26
- Radio & Audio: 8
Collaborative: 1 Pencil Winner
Donal Keenan, Awards Director at D&AD, commented: “Based on the first round of judging, it is clear this year has been another outstanding one for global creativity. With a record-breaking number of applicants in 2022, it was a particularly challenging one to judge, so we are delighted to have been able to award two Black Pencils to DDB New Zealand and Leo Burnett Chicago, who have astounded us with their unique creative approaches. We are grateful to have been able to celebrate, learn from, and be inspired by the immense talent that our industry has to offer alongside the rest of the global creative community at part one of the D&AD Ceremony and look forward to the second with anticipation”.
All 424 Pencil winning & shortlisted entries are showcased here.
