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The Gerety Awards, the only creative prize to reward the best in advertising from the female vision, has revealed the winning work that earned the program’s top honors for its 2021 competition.
“We’re thrilled to be named Agency of the Year at this year’s Gerety Awards,” says Peter Ignazi, Global Chief Creative Officer at Cossette. “The common thread that weaves all of this work together is humanity: the special bond of friendship, the resiliency of sick children and their families, and the quiet compassion that comes from speaking your truth — these campaigns resonate because they reflect parts of our shared human existence back at us. To have that recognized by a trailblazing all-female jury is an honour.”
Cossette are awarded agency of the year with 1 Gold, 2 Silver, 1 Bronze and 5 Shortlisted works which included:
GOLD - Health Cut: SickKids Moms VS. Hard Days, SickKids Foundation, Get Better Gifts
SILVER - Communication Cut: SickKids Moms VS. Hard Days, SickKids Foundation, Get Better Gifts
SILVER - Health Cut: SickKids VS This is Why, SickKids Foundation, Children's Hospital
BRONZE - Communication Cut: SickKids VS This is Why, SickKids Foundation, Children's Hospital
SHORTLIST - Work For Good Cut: SickKids Moms VS. Hard Days, SickKids Foundation, Get Better Gifts
SHORTLIST - Communication Cut: Friends Wanted, McDonald's Canada
SHORTLIST - Experience Cut: The Speech, Nabs
SHORTLIST - Health Cut: The Speech, Nabs
SHORTLIST - Media Cut: The Speech, Nabs
“We are honored to be recognized as Network of the Year at the Gerety Awards, which focus on redefining creative benchmarks through awarding not only the best in advertising, but the work that resonates with the world’s most powerful consumers,” said Bill Kolb, Chairman and CEO, McCann Worldgroup. “We’re especially proud to receive this recognition from an all-female power jury as our network prides itself on inclusivity and making an impact through helping brands earn a meaningful role in people’s lives. I want to thank our diverse and talented creative teams, as well as our brave and risk-taking clients, for working with us to produce work that moves their businesses forward.”
McCann Worldgroup was awarded network of the year with 1 Grand Prix, 3 Gold, 9 Silver, 3 Bronze and 7 shortlisted works from 33 different agencies.
GRAND PRIX - Experience Cut, The Birth of Gaming Tourism-Xbox / Microsoft: McCann London, Craft London, Momentum London & MRM London
GOLD - Health Cut, Cycle By Freda - Freda: McCann Madrid
GOLD - Entertainment Cut, Fortnite Stadium - Verizon: R/GA New York & Momentum Worldwide/New York
SILVER - Works For Good Cut, Rooftop Farms-Knorr: FP7 McCann MENAT Cairo
SILVER - Works For Good Cut, The Bread Exam-Spinneys Supermarkets & Lebanese Breast Cancer Foundation: McCann Paris, McCann Health London, FP7 McCann MENAT Dubai, McCann Worldgroup Dusseldorf, Weber Shandwick London, Weber Shandwick Istanbul & Weber Shandwick Frankfurt
SILVER - Innovation Cut, SafeWaze2Shop-Mastercard: McCann Poland & McCann Canada
SILVER - Communication Cut, Sponsor of Cancelled Events-ROM: MRM Bucharest
BRONZE - Pharma Cut, The CO2 Inhaler-AstraZeneca: McCann Health New York
BRONZE - Pharma Cut, Blood Drive Thru-Chevrolet: WMcCann São Paulo, Commonwealth//McCann Sao Paulo, Commonwealth//McCann Bogota & McCann Health New Jersey
BRONZE - Media Cut, Go Near: Celebrating Local Travel Only On Airbnb - Airbnb: Weber Shandwick Los Angeles
SHORTLIST - Communication Cut, Xbox/Microsoft: Made From Dreams: 215 McCann San Francisco
SHORTLIST - Communication Cut, Everybody In-General Motors: Commonwealth//McCann Detroit, McCann Detroit, Momentum Worldwide/New York, MRM Detroit & Weber Shandwick Detroit
SHORTLIST - Craft Cut, Unmasked Beauty-Sonatel: McCann Dakar
SHORTLIST - Entertainment Cut, 3 Bar Superstar-Adidas & JD Sports: McCann London & Momentum London
SHORTLIST - Entertainment Cut, Lessons of Worth-L'Oréal Paris: McCann Paris
SHORTLIST - Communication Cut, Mahou4Ever-Mahou/San Miguel: MRM Worldwide Spain
Gerety Awards Co-Founder, Lucía Ongay, concludes: “When defining the greatest in advertising through the female lens we have a responsibility to celebrate only the very best. Advertisers who want to know how to target the world’s most powerful consumers need to look no further than the Gerety winners list”.
