The UAE leads NYF AME Awards 2023 shortlist
Posted on 2023 Jul,26

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New York Festivals AME Awards  announced the shortlist for the  2023 competition.

Breakthrough creative and effective work submitted from across six continents from Egypt to Singapore, and Argentina to the United Arab Emirates were judged online by the 2023 AME Awards Grand Jury composed of C-suite strategists, industry innovators, and experts in branding, planning, and social from around the world. 

The results of their insights and industry perspective determine the AME Awards shortlist.

Entries achieving shortlist status include top-scoring ground-breaking campaigns that increased brand affinity and seamlessly showcased the brand’s message resulting in ROI. Work advancing inspired engagement, aligned like-minded individuals, championed issues, assisted brands to become catalysts for cultural change, employed cutting edge tech to entertain, increased active interaction, topped previous market share, and delivered results that surpassed benchmarks.

All entries submitted into the 2023 AME Awards were evaluated based on four criteria and weighted according to importance: Results/Effectiveness – 30%, idea – 25%, Execution – 25%, and Challenge/Strategy/Objective – 20%.

The United Arab Emirates led the shortlist with Publicis Groupe showing a record-breaking 48 entries shortlisted from multiple Publicis Groupe agencies. 

Campaigns advancing to the trophy round include: “Self-Check-Out” (Leo Burnett Middle East) for K-Lynn Lingerie, “The Hidden Room” (Leo Burnett Middle East) for Home Box, “The Homecoming” (Leo Burnett Middle East) for Home Centre, “The Right to Power” (Saatchi & Saatchi Middle East) for LOGI Energy, “Time to Read” (Saatchi & Saatchi Middle East) for Kinokuniya, and “Don't sleep on it” (Leo Burnett Middle East) for IKEA. 

The USA, South Korea Germany, and China each had a robust number of campaigns from top-tier agencies move on to the next round. Additional countries with multiple entries advancing to the trophy round include Canada, Australia, Philippines, United Kingdom, Egypt, Argentina, Mexico, Peru, and Romania. Costa Rica and India each saw an entry shortlisted.

Top tier brands and sponsors advanced. Global brands shortlisted include McDonalds, IKEA, Spotify, K-Lynn, Burger King, Netflix/General Motors, Paramount+, Snapple, Samsung, Kinokuniya, Libresse, Hana Bank, Home Centre, Babyshop, Airwick, Bimbos, Anheuser-Busch Inbev/Harbin Beer, Unilever, Wendy’s Canada, Always, TikTok, Citizens Bank, Kraft Heinz Lunchables, Hayel Saeed Anam Group (HSA), Delimex, LOGI Energy, Korea Post/Korean Pharmaceutical Association, Northrop Grumman, DAOL Digital Bank Fi, Hyundai Motor America, ReTold Recycling, Blanca Flor, Museum of Modern AHRts, Nemira Publishing House, and DITO Telecommunity.

Entries shortlisted move ahead to the AME Executive Jury sessions. The AME Executive Jury is a strategically assembled panel comprised of internationally recognized C-suite strategy leaders with an industry-wide reputation for award winning cutting-edge creative and effective work.

Since 1994, AME has celebrated innovative campaigns that demonstrate groundbreaking solutions to challenging marketing problems, proving that strategic planning and creative execution can produce extraordinary results.