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Broad and diverse, permanently studded with moments of passion, high excitements, and hopes riddled with uncertainties, advertising is a field that permanently swings between art and science, between the rational and the emotional.
In his recently published book written in French and titled "Camus m’a sauvé, (Mes) alliances dans la pub" ("Camus saved me—my alliances in advertising"), Lebanese adman Bernard Bridi, delivers a unique testimony of his journey and the many experiences that marked his personal and professional career as advertiser, event creator, journalist, communication advisor, business owner, and campaign manager.
From Lebanon to Saudi Arabia, from Qatar to Algeria, from Gabon to Nigeria, From Paris to London and Tokyo, the author recounts the major events that have punctuated his life, at times so rich and intense that they could easily serve as textbook cases.
Through difficult, changing and quite peculiar situations, often strewn with pitfalls, Bridi has managed to take part in every internal and external adventure that mark an advertiser’s path.
With more than 900 profusely illustrated pages, written in a detailed style, and interspersed with witticisms that are the prerogative of an experienced communicator, this beautiful book reads like a thriller full of intensely-flavored stories, often ruthless, sometimes hardly imaginable, but always exciting, and offers us slices of life worth reflecting upon.
Bernard Bridi will ne signing his book, Friday November 18 at Urbanista in ABC Ashrafieh from 5pm till 9PM.
