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A brief glimpse into the mind of Assaad Doueihy, Regional Creative Director of Intermarkets. The man who is also renowned for crafting the Almaza commercials, adds a different spin and flavour to our questions and reveals another side of himelf.

What gets you up in the morning?

Cuba the cat.

What do you enjoy most about your job? 

Happy hour.

Who do you ultimately want to become?

A child.

What is your greatest extravagance? 

Smoking in bed.

What’s your motto in life?

‘I don’t sugar coat shit, I’m not Willy Wonka’.

What keeps you in the game? 

The alarm clock.

What keeps you up at night? 

My Plan B.

What would be your worst nightmare? 

Losing my cynicism.

What inspires you most? 

Generous women.

What music have you been listening to lately? 

Beth Hart’s live version of ‘Am I the One’.

What is the gadget you cannot live without? 

My old fashioned red SEB grill. 

What can we find on your phone?

15.000 BNW pictures.

What quality do you most look up to in a woman?

Imperfection.

What quality do you most look up to in a friend? 

I’m still very close to my childhood friends. We see each other every week. It’s a blessing that makes you feel like a 10-year old kid.

Who would you like to sit next to on a seven-hour flight? 

The pilot.

If you could live for one day the life of another person, who would it be? 

The milkman.

If you could have dinner with someone, living or dead, who would it be; and what question would you ask him/her?

Maria Schneider. What was the butter brand? 

If you were to be reincarnated, what would you like to come back as? 

Romain Gary.

If you were to change profession, what would you choose to do? 

The Orient Express Driver.

What do you consider to be the greatest headline of all time?

J’accuse.

What business tip would you give the newbies? 

Work as freelancers.

What is your idea of perfect happiness? 

An unbranded word.

Where can we find you on a Friday night? 

Ferdinand Hamra.

If you could choose one superhero power, what would it be and why? 

Vanishing… In order to be missed.

What would you do if you won the lottery? 

Buy a riad in Tangers.

What is the one word you catch yourself saying too often? 

I love you.

What would you like to be doing five years from now?

Living in my house in Tangers.

If you could be anywhere in the world right now, where would you be?

In a Tuscan village free from tourists.

What’s the last book you read or movie you saw? 

The Saint Georges Hotel Bar, by Saed Abureesh. During the 60s and 70s the bar was a mailbox for all the secret services in the region. It’s a well-documented book and out of stock. I had to pay $90 for a used copy on Amazon.

What is the one thing you wish you’d designed? 

A Coureges dress.    

Who Are You?

I am... sorry but.

I like… chubby women.

I want... them to feel good about their body.

I have... the feeling they’re generous.

I wish... they become the norm.

I hate... Kate Moss.

I  fear... hunger.

I Google... curvy babes.

I wonder... when they’ll trend. 

I regret... a skinny ex. 

I love... Sabina Karlsson. 

I need... fluffy cuddles.

If I ruled the world... I would oblige all women to gain weight.

I dream… of that day.

My Favourite…

Dream Destination: Tangers.

Restaurant: Chez Yvonne, she’s my Nanny, best food ever, booking is a must.

Hotel: Airbnb.

Meal: 'kibbeh nayeh'.

Quote: Let’s eat first.

Book: L’éloge des Femmes Mures by Stephen Vizinczey.

Movie: Vincent, Francois, Paul et les autres.

Flower: Intimate.

Animal: Cougar ;)

Poet: Omar Khayyam.

Music/band: Keith Jarrett.

Painter: Gauguin.

Heroes: The Red Cross. Donner Sang Compter.