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Elie Aoun, is COO of Ipsos MediaCT in the MENA region and Managing Director of Ipsos UAE. With 19 years of experience in media research within the same company, he has become a reference in the region for everything related to Media Research, as well as one of the most trusted and reliable references in this field... Aoun also contributed to the expansion of Ipsos throughout the region and the creation of every single syndicated audience measurement study, all of which have made the company the primary media currency in the region. He reveals the particulars of a life uncluttered by numbers, bar graphs and bottom lines!

 “Give and don’t expect anything in return.”

What kills you most?

Stupidity and ignorance.

What gets you up in the morning?

Insomnia.

What happened to your childhood dreams?

Still fulfilling them and dreaming bigger now.

What distinguishes you from others?

I am simple. What you see is what you get.

What do you need most?

Gratitude.

Do you think that anyone can become an artist?


Everyone, in a way, is an artist. He/she just have to let it out.

Where are you from?

Proud to be from Lebanon, from Saghbine specifically, this makes my father happier.

Do you feel your situation is enviable?

Depends from which perspective you look at it, but I think so.

What have you given up on?

My fellow Lebanese.

What do you do with your money?

I spend it all. This is why we make money.

What moves you?

A child and an old person.

What are your favourite pleasures?

Quality time with my family and sports.

What would you like to receive for your birthday?


A gift.

Name three living artists that you hate most?


Can’t say.

What or whom do you defend?

Anyone who is faithful to me.

What are you capable of refusing?

Temptations.

What are you capable of doing in the name of love?


Sacrifice.

What are you blamed for?

People who don't know me well think I am distant and express myself with a minimum amount of words.

What does art bring to you?

Romance.

Who do you think you are?

A dreamer.

What drives you nuts?

Nothing, as I’m always in control.

Write your own epitaph?

He will be missed and remembered.

Under what form would you like to come back as?


A superhero.

What was the last book you read?

A political one.

Do you like animals?

Yes, especially Tipsy, my daughter’s dog.

Why did you choose advertising?

It fits me.

Who is the woman of your dreams?

Monica Bellucci.

What is your philosophy in life?

Give and don’t expect anything in return.

What is the most important thing in your life?


Family, family, family.

Talk to an alien....

I’m speechless.