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ArabAd’s 30-second rocket speed questionnaire has Hani Haddad, Chairman and CEO of Spirit Advertising, in its sight, as he explains the joys of being his own person!

“I didn’t choose advertising. It chose me.”

What kills you most?

Stupidity and ingratitude.

What gets you up in the morning?

The “.....” of the day.

What happened to your childhood dreams?

Still running after them.

What distinguishes you from others?

Being myself.

What do you need most?

Good health.

Do you think that anyone can become an artist?


No. It is not easy to be an artist.

Where are you from?

From this space.

Do you feel your situation is enviable?

Maybe for some.

What have you given up on?

Nothing.

What do you do with your money?

Spend it for pleasure.

What moves you?

A bright idea.

What are your favourite pleasures?

The success.

What would you like to receive for your birthday?


A hug.

Name three living artists that you hate most?

I cannot hate. I might not like.

What or whom do you defend?

My idea.

What are you capable of refusing?

Hurting somebody else.

What are you capable of doing in the name of Love?


Being reasonable.

What are you blamed for?

Being picky.

What does art bring to you?

Mind development.

Who do you think you are?

Myself.

What drives you nuts?

A liar.

Write your own epitaph?

Enjoy the moment.

Under what form would you like to come back as?


The same with all the experience I got from this life.

What was the last book you read?

The latest beigbeider.

Do you like animals?

Not all.

Why did you choose advertising?

I didn’t choose it. It chose me.

Who is the women of your dream?

The next one.

What is your philosophy in life?

You only live once.

What is the most important thing in your life?

To live happily.

Talk to an alien – draw an alien.

Look at the sky.