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So long as choice exists, resolving business matters creatively becomes Rafic Tamba, VIP Film Executive Producer’s main reason for being. Having given up on playing music, he turns his attention during his waking hours to maintaining his self-proclaimed title of ‘nicest and best producer’ in the advertising industry and spends his nights dreaming of actress Julia Roberts!

What kills you most?

Hypocrisy.

What gets you up in the morning?

Curiosity and the hope for a new creative challenge.

What happened to your childhood dreams?

Not there yet.

What distinguishes you from others?

Always in black.

What do you need most?

A house by the sea with a private beach.

Do you think that anyone can become an artist?


Absolutely not.

Where are you from?

I’m Lebanese.

Do you feel your situation is enviable?

Not at all.

What have you given up on?

Playing music.

What do you do with your money?

Am I making money?

What moves you?

Perfection.

What are your favourite pleasures?

Cuban Cigars.

What would you like to receive for your birthday?


Cigars and a yellow Porsche.

Name three living artists that you hate most.


I respect all artists as long as they are genuine.

What or whom do you defend?

Loyalty.

What are you capable of refusing?

Bad scripts with no money.

What are you capable of doing in the name of love?


Almost anything.

What are you blamed for?

My sense of criticism and not accepting to go the cheap way.

What does art bring to you?

Satisfaction and serenity.

Who do you think you are?

The nicest and best producer in the advertising business.

What drives you nuts?

Cell phones and people hooked to them.

Write your own epitaph.

Not to be forgotten.

Under what form would you like to come back as?


A rock star.

What was the last book you read?”

“Les mots sont des fenetres” by Marshall B. Rosenberg.

Do you like animals?

No, not at all.

Why did you choose advertising?

Now that I look at it, I think it was a big mistake.

Who is the woman of your dreams?

Julia Roberts.

What is your philosophy in life?

Be true and honest.

What is the most important thing in life?

To have the ability to choose.

Talk to an alien...

Peace.