The Phenomenal Multiverse World of Sami Saab
Posted on 2017 Feb,17

Driven by the desire to ‘make things happen’ by bringing unique ideas to life, Sami Saab, Founder and Creative Director of Phenomena advertising reveals a little more about the world he lives in, more accurately, the world that lives in him.

What gets you up in the morning?

The Marimba ring tone.

What do you enjoy most about your job?

The challenge.

Who do you ultimately want to become?

An ideal father.

What is your greatest extravagance?

My Saab Planet.

What’s your motto in life?

It is a phenomenal thing you wouldn’t understand.

What keeps you in the game?

The game.

What keeps you up at night?

A small twist.

What would be your worst nightmare?

Being average.

What inspires you most?

My kids.

What music have you been listening to lately?

“Parler à mon père”

What is the gadget you cannot live without?

My iPhone 

What can we find on your phone?

My phenomenal logo.

What quality do you most look up to in a woman?


What quality do you most look up to in a friend?


Who would you like to sit next to on a seven-hour flight?

An empty seat.

If you could live for one day the life of another person, who would it be?

Donald Trump.

If you could have dinner with someone, living or dead, who would it be; and what question would you ask him/her?

My parents. Are you there together?

If you were to be reincarnated, what would you like to come back as?

The Little Prince.

If you were to change profession, what would you choose to do?

'Sa7eb kaza moutér, bwazzi3 kahraba lal manta2a kella'.

What do you consider to be the greatest headline of all time?

“I love life to the death”.

What business tip would you give the newbies?

Love what you do.

What is your idea of perfect happiness?

I haven’t found it yet.

Where can we find you on a Friday night?

Somewhere with my family.

If you could choose one superhero power, what would it be and why?

'The Little Prince', because he has the most sophisticated, innovative and simple secret: It is only with the heart that one can see rightly; what is essential is invisible to the eye.

What would you do if you won the lottery?

I will invest more in Saab Planet.

What is the one word you catch yourself saying too often?

Make it phenomenal.

What would you like to be doing five years from now?

My story.

If you could be anywhere in the world right now, where would you be?

In a hot air balloon flying non-stop around the world.

What’s the last book you read or movie you saw?

Coups de Pub (Jaques Séguéla).

What is the one thing you wish you have designed?

My book.  


Who Are You?

I am... late

I like… adventures 

I want... to make it happen

I have... faith

I wish... you would trust me

I hate... hate

I fear... tomorrow

I Google... to check

I wonder... what people’s reaction will be?

I regret... nothing 

I love... what I do.

I need... your trust.

If I ruled the world... I will remove the border lines and make the whole planet one country. 

I dream… to sleep one uninterrupted night.


My Favourite…

Dream Destination:  Sicily

Restaurant: SteakBarSushi

Hotel: Any small boutique hotel

Meal: Chich Barak

Quote: Be phenomenal or be forgotten

Book: Le Petit Prince

Movie: Il Postino  / The Postman 

Flower: Lila

Animal: Bear 

Poet: Said Akl 

Music/band: Beatles 

Painter: Magritte 

Heroes: Our Lebanese Army