• 

Bold Creatives has partnered with Prince Sultan University (PSU) business college to mentor students in the ‘Promotion Management’ course project.

Through hands-on guidance, professionals from the agency get fully-involved in helping students navigate real client briefs, develop creative strategies, and refine campaign execution. 

This move is sure to reinforce talent development and industry growth, as the program culminates in a final pitch, where top students earn COOP training opportunities within Bold Creatives and its sister companies.

“This collaboration aligns with our mission to nurture Saudi talent and bridge the gap between academia and industry,” noted Saud Saadoun, the General Manager at Bold Creatives.

Through such initiatives, the Riyadh-based independent agency, part of the Bold Group, is highlighting its commitment to fostering the next generation of creative leaders in Saudi Arabia.