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Darko Silajdžić has left DDB after eleven years at the agency, where he served as Executive Group Chairman and before that as CEO. His new steps lead to fashion and culture.
DDB Fresh, a specialized agency, which launched in September 2022 by the DDB Europe network, and which focuses on the area of sustainable fashion for clients from non-fashion industries, has been separated from the network agency and became independent as of 1st February. The entire current DDB Fresh team, headed by Veronika Babkovova, co-founder of the project along Magdaléna Mohelová (Business Director), transfered to the new agency and operates now under the new name IMMINENT.
The IMMINENT agency will continue to focus on fashion and design innovation and the production of specialized products across the design spectrum, so-called "objects of culture”.
"Sometimes you have to take a step that you wouldn't have expected a few months ago, but in many ways is the best possible," explains Silajdžić, adding, "It just proves that the DDB Unexpected Works philosophy really works."
The new agency will continue to work closely with DDB, both on ongoing projects and on acquiring new orders.
This departure will not have a direct effect on the DDB executive. Silajdžić handed over the management of the Prague branch to Jan Faflík two years ago, DDB FTW is led by Gaving Cheng as CEO.
"From the point of view of the functioning of the agency, nothing has changed," explains Faflík, "We will of course miss Darko with his experience and his enthusiasm, but he has built strong foundations on which it is a pleasure to build. I look forward to our new partnership."
Under Silajdžić's leadership, DDB experienced a successful period. The agency almost tripled in number of employees and expanded its operations to include DDB FTW (a global gaming agency) and the aforementioned DDB FRESH. She also built her own production company Fame Factory.
