Dacia and heaven ride together
Posted on 2021 Sep,07  | By ArabAd's staff

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Following a bidding process, automobile constructor Dacia appoints Paris-based heaven agency to conceive and deploy their Social Media strategy to its 35 main markets.

Heaven’s mission for Dacia will include the establishment of international monitoring as well as also the conception and orchestration of all the Social Media production via a Content Factory. 

This collaboration comes at a moment when Dacia is embarking on a major transformation in its history: new visual identity, new brand territory, new languages and new graphic codes.

“We are particularly honored to partner with Dacia in this strategic move at the very beginning of this new story. The agency’s talents have already been mobilized with Dacia with this new brand platform. This offers us a field of modern possibilities that are particularly in line with Social Media codes and practices,  said Sophie Noël & Arthur Kannas, heaven CEO’s.

Part of the Hopscotch group, Heaven is a next-generation advertising agency structured around several domains of expertise: Influence, Social, Brand Content, Media, UX, Creative Tech and Studies that all nourish the advertising creation.

Since 2017, Heaven is the proud creator of “Born Social”, the first annual benchmark barometer on the evolution of Next Gen behaviors of under 13’s.

Among their active clients, brands like Danone, Deliveroo, Nina Ricci, Disney and Glenmorangie. The agency is directed by Arthur Kannas et Sophie Noël and composed of 70 collaborators.