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Do Epic Good, the sustainability consultancy of the virtual, boutique marketing agency Do Epic Sh*t, launches their sustainable leadership workshops in March 2023 across the Middle East.
The launch is in line with His Highness Sheikh Mohamed bin Zayed Al Nahyan announcing 2023 as the “Year of Sustainability”, and ahead of COP28 in the region.
The curated Green Business Leadership Workshops are designed to help businesses, brands, corporations and agencies, transform their organisations, and build sustainable businesses fit for the future.
Bringing decades of creative, brand and sustainability experience, the Do Epic Good consultancy team uniquely understand the intersection of business growth coupled with Environmental, Social and Governance impact. The Green Business Leadership Workshops explore everything from climate change and global warming to greenwashing, and the consumer shift to green purchasing power. The sustainable workshops range from entry level guidance in sustainable language for those who want to understand more about the topic, to a CEO masterclass on the growth opportunity of purpose as a corporate cornerstone.
Do Epic Good Partner Charney Magri comments: ”Ahead of COP28, our groundbreaking sustainable workshops are an extension of Do Epic Sh*t's ideation offering and are the first of their kind in the region for the communication industry. The Green Business Leadership Workshops are designed to educate, empower and equip attendees with actionable insights alongside hands-on experience, ensuring they leave with practical knowledge to implement within their own businesses”.
Ex-curator of The Institute of Positive Fashion at the British Fashion Council, and Do Epic Good brand director, Sophie Matthews notes: “We believe that brands and businesses have the power to lead the charge of change, to drive a sustainable business revolution. Future-fit companies have sustainability built into their core, rather than including it as a marketing add-on.”
Alongside the launch of the Sustainable Workshops is the LinkedIn community-based platform, What Would Nature Do, an environmental community for everyone built around purpose and planet. Promoting the platform from nature's point of view, #WWND encourages its community to be ambassadors of nature whilst providing a place to educate, learn and share content globally.
Founder Ramzi Moutran, Do Epic Group & Do Epic Sh*t concludes: “You can’t do epic shit on a dying planet! Harnessing your power as a brand will create epic ideas and drive systematical change for good. We need ‘good' briefs and ‘good' brands to drive change.”
The 28th session of the Conference of the Parties (COP28) to the UNFCCC convenes from 30 November to 12 December 2023 in the United Arab Emirates, a significant event for the country, as it marks the first ‘global stocktake’, a comprehensive assessment of progress against the goals agreed by countries in the Paris Agreement which entered into force on 4 November 2016.
