Havas Media Middle East has been awarded the digital media business for LG Electronics, in a three-year deal.
Havas Media’s Dubai hub is responsible for managing LG's digital presence across the GCC, Levant, Egypt, Algeria, Morocco, South Africa, Nigeria, Kenya, Turkey, Pakistan, Azerbaijan, Georgia and Armenia, with specialized support teams in Saudi Arabia and Lebanon.
“This is not the first time Havas Media has worked with LG Electronics; the agency handled the account globally from 2013 until 2019. LG's decision to return to Havas Media Middle East is a testament to our exceptional ability to establish and cultivate meaningful and trustworthy partnerships with our clients. Our team is excited to work with LG once again, this time with focused efforts on elevating the company’s digital presence across the region,” says Houda Tohme, CEO, Havas Media Middle East.
