Listen to the article
London International Awards (LIA) has announced the shortlist for Branded Entertainment and Music & Sound.
There are a total of 76 entries shortlisted in Branded Entertainment representing 23 countries. The United States dominates with 19 entries shortlisted, followed by China and Germany tied with eight shortlisted entries each.
Among the shortlist, one from Lebanon, for Leo Burnett Beirut, for ABAAD Resource Center for Gender Equality and its “#SafetyForSafekeepers - Baklava Got Legs” campaign in Social Awareness.
The Branded Entertainment jury was led by Keith Cartwright Founder and CCO of Cartwright, Venice, CA.
Joining Keith for the long hours of virtual judging were Perry Fair, McCann New York; Sherina Florence, 72andSunny, Brooklyn; Holly Fraser, WeTransfer and WePresent, Amsterdam; Armin Jochum, thjnk, Hamburg; Linda Knight, Observatory, Los Angeles; Sascha Kuntze, BBH Singapore; Natasha Romariz Maasri, Leo Burnett, Beirut; Joel Simon, JSM Music, New York and Patrícia Weiss, ASAS.br.com / BCMA – Branded Content Marketing Association, São Paulo.
In Music & Sound the Jury shortlisted 71 entries. The United Kingdom leads the tally with 27 entries shortlisted followed by the United States with 18 and Brazil with five shortlisted entries.
The Music & Sound jury was led by Jennifer Hills, SVP, Strategic Marketing & Partnerships, Universal Music, London.
Joining Jennifer were Jérôme Alquier, The, Paris; Sam Ashwell, 750mph, London; Tamon Fujimi, MassiveMusic, Tokyo; Kelly McCluskey, Grayson Music Group, Toronto; Gloria Pitagorsky, Heard City, New York; Aaron Reynolds, Wave Studios, New York; Lucas Sfair, CANJA Audio Culture Brazil; Alec Stern, DDB, Chicago; Kate Urcioli, Heavy Duty Projects, New York; Diederik van Middelkoop, Amp.Amsterdam // The Sonic Branding Company, Amsterdam.
Winners for all media will be announced on 17th November.
