Listen to the article
Sweetshop, a worldwide production company, has promoted Laura Geagea to Regional Managing Director of China, Asia and MENA.
In her new role, Laura will oversee Sweetshop’s China and Asia operations from a strategic perspective, working hand-in-hand with Sweetshop China’s Senior Executive Producer Catherine Law, as well as Sweetshop Asia’s Executive Producer Penny Woo and Senior Bidding Producer Jennifer Crabb.
While running Sweetshop’s Asia operations which opened in 2012, Laura opened Sweetshop’s office in Shanghai in 2017 in response to the market’s growing need for content produced to international standards by a company that has a strong understanding of local brands and agencies. Both businesses have been growing in parallel, and today Sweetshop China is the fastest growing office in a network of seven, while Sweetshop Asia is the second.
Speaking five languages, Laura is a genuinely international creative female leader working to elevate the advertising industry in Greater China and Asia-Pacific. She has cultivated a roster of local talented directors in Shanghai, Bangkok and Singapore, as well as production solutions with Sweetshop’s global director roster.
In the last two years, Laura has served as Dubai Lynx’s Film Craft Jury President and on Film Craft Juries for Spikes Asia, ADFEST, AdStars, Ciclope Asia and Cannes Lions Young Director Awards. Laura was also named a Campaign Greater China Woman to Watch for 2022.
Wilf Sweetland, Global CEO of Sweetshop said, “To have witnessed the respect and high regard in which Laura is held in the region, has been both wonderful and unsurprising. We could not wish for a more driven, razor-sharp and inspiring leader to grow our operations across China and Asia. This new regional role is a testament to Laura’s prowess and I look forward to further deepening our brand across the regions with Laura at the helm.”
Laura added, “Sweetshop’s and my own journey in Asia continues. Witnessing our brand reputation and the team we have built in the region is brilliant. This regional position gives me the opportunity to take a step back and look at everything from above. We have built an incredibly strong team that I can't wait to work more with and we have an absolute commitment to continuing to build our directors and our craft. Anything is possible.”
