Production

Events

electriclime°’s °W13 event puts women’s stories where they belong—at the center of the industry.

Gaya Salam 4 Oct, 2025

Production

Dentsu Puts Production in the Spotlight with Assi Rahbani at Tag MENA

ArabAd's staff 19 Sep, 2025

Interviews

SCENE, the First-Mover 60-Second Drama Platform Rewriting the Script for Arab Storytelling

Ghada Azzi 30 May, 2025

Ads of the Week

A new chapter in Toyota's Ramadan storytelling takes audiences to Abha's cultural heart in latest campaign by Serviceplan Arabia

ArabAd's staff 23 Mar, 2025

News In Brief

Filmmaker Hopi Allard signs with electriclime° for MENA and APAC regions

ArabAd's staff 19 Mar, 2025

Campaigns

When a scent captures attention and forges a lasting bond, it has to be Comfort.. and PIMO

ArabAd's staff 14 Mar, 2025

News In Brief

electriclime° MENA expands into new space to serve as an art and creative hub in Dubai

ArabAd's staff 5 Mar, 2025

Ads of the Week

A Love Letter to Arab Heritage from Essence Adverts

ArabAd's staff 16 Feb, 2025

News In Brief

MBC STUDIOS and Telfaz11 Studios join forces to champion Saudi stories

ArabAd's staff 9 Dec, 2024

News In Brief

Aramex takes center stage as official partner of Arab Cinema Week

ArabAd's staff 29 Nov, 2024

News In Brief

Seven Media to help launch The Final Pitch in the UAE; Gregg Fray named one of the show’s strategic advisors and on-screen mentors

ArabAd's staff 21 Nov, 2024

News In Brief

BIG KAHUNA FILMS launches VIBE Content Creators to handle small to medium-scale projects

ArabAd's staff 14 Nov, 2024

News In Brief

Cedars Art Production secures the adaptation of internationally acclaimed Lebanese drama 'Al Hayba'

ArabAd's staff 24 Oct, 2024

Ads of the Week

Launched by NBA legend Shaq, Abu Dhabi Calendar campaign films feature Steve Harvey and Ahmed Al Jasmi

ArabAd's staff 24 Oct, 2024

News In Brief

Sumsub ‘Beast’ campaign clinches multiple awards

ArabAd's staff 9 Oct, 2024