In recognition of financial challenges faced by agencies and brands based in countries whose currency has been devalued against the US dollar, The One Club for Creativity has announced adjusted fees for The One Show 2021 entries received from three countries in MENA.
A 15% fee reduction will be applied for all One Show 2021 entries received from Turkey. Entries from Egypt and Oman will receive a 10% fee reduction.
“We recognize agencies and brands in some countries are under financial pressures due to currency devaluation, and don’t want fees to be a barrier to entry,” said Kevin Swanepoel, CEO, The One Club. “As a non-profit whose mission is to support the creative community and celebrate great work, we’re committed to leveling the global playing field and finding ways to help creatives get the recognition they deserve.”
He went on to call upon other awards shows to do the same.
“Helping the industry is absolutely the right thing to do, and we challenge other shows to follow our lead,” said Swanepoel. “Agencies and brands shouldn’t be penalized for currency issues in their countries.”
Globally, 21 other countries and regions also qualify for two-tiered entry fee adjustments of 10-15%: Argentina, Azerbaijan, Brazil, Colombia, Ecuador, Guatemala, Hungary, India, Indonesia, Malaysia, Mexico, Moldavia, Poland, Peru, Philippines, Romania, Russia, South Africa, Taiwan, Ukraine, Venezuela and Vietnam.
It is worth mentioning that Lebanon isn't included in any of the listing for fee adjustments or reduction, which is strange coming from the organizers who do not seem to be aware that the country, once the hub of creativity in the MENA region, is going through the worst financial and economic situation in its history.
