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The World Out of Home Organization (WOO) has chosen 12 international out-of-home professionals to make out-of-home (OOH) more “green”.
The WOO Sustainability Task Force is led by CEO of BlowUP Media, Katrin Robertson who asserts: "Global emissions are an overriding concern and responsibility for all major industries. Many OOH companies are already taking big steps to improve their environmental performance and the Task Force's role is to pull together and highlight the best such initiatives so that all WOO's members - media owners, national associations, tech companies and agencies - can play their part.”
The other members are:
Adam Green from Broadsign Reach in Canada; Dentsu Global Head of OOH Ben Milne; the US OAAA's Jeff Jan; Primedia Outdoor in South Africa's Jorja Wilkins; Judd Guthmiller of Daktronics; Kai-Marcus Thäsler from Germany's FAW e.V. OOH trade association; JCDecaux Chief Sustainability & Quality Officer Lénaïc Pineau; Clear Channel UK CMO Martin Corke; Annina B. Bleek, Senior Vice President Solutions Studio at Ströer Media Solutions; Evolve OOH's Danielle Austin; and Omnicom Media Group's Head of Sustainable Solutions Stephanie Helen Scheller.
OOH takes an active role in shaping urban spaces and emotionally connecting audiences with powerful messages and therefore has a significant impact on urban societies.
The intention of the Task force is to share innovative ways to maximise the positive impact of OOH platforms and minimise their OOH carbon footprint. The aim is to support its members to sharply reduce emissions and make a positive contribution to achieving global targets for greenhouse gas reduction.
Task Force lead Robertson added: "We have been overwhelmed by the support from the industry so far, as the scope and breadth of the Task Force indicates."
Robertson promised that forthcoming initiatives will begin with a shareable database including all relevant sustainability information while sustainability will also take centre stage at WOO's next Global Congress in Lisbon from June 7-9.
