Strategist Nick Docherty joins from a global leadership position at Wieden + Kennedy New York to take on the role as Head of Strategy at BETC London.
Nick is a global strategist with nearly twenty years’ experience and has contributed to some of the world’s most effective, awarded campaigns, including iconic work for Dove, Audi, Corona, Booking.com and Heineken (Cannes Effectiveness Grand Prix).
In his new role at BETC London, Nick will join Chief Creative Officer and Partner Rosie Bardales, and Managing Director Andrew Kay to work on the agency’s roster of clients, including Rimmel, Swatch and Cow and Gate. Nick will play an important part in shaping the future of the agency, where he will bring his dynamism and expertise to both existing accounts and pitches.
“We’re incredibly excited to have Nick join us. We’ve all worked together in the past, on several global accounts and under many different circumstances, and what we know for certain about him is that he always brings great energy, smart unconventional thinking and brilliant team spirit to everything he does. He’s as ambitious as we are and we can’t wait to get started,” says Rosie Bardales and Andrew Kay.
The appointment of Nick is an important strategic move for the global BETC network, which has seen a strong year with organic growth at 8% in 2017 and a CAGR of >7% over the past five years. Last year’s revenue for the group was 150 m€. The BETC group is further developing collaboration between the agencies and an example of this was the win of the COTY account by a joint venture between BETC London and BETC Paris.
BETC Founder and Creative Director Rémi Babinet says: “We like to consider BETC Paris and BETC London as one hub, a European agency with one foot on each end of the channel, working the entire European market. We are excited to see what Nick’s global network experience will bring the group both on international pitches and existing clients.”
Nick joined the industry through Ogilvy, worked to change behaviour for good at Leo Burnett, embraced the sharp end of creativity at W+K Amsterdam and then moved across the Atlantic for a global leadership position at W+K New York. In that role, he’s been busy building integrated strategy teams across the Wieden + Kennedy network for brands such as Corona and Bud Light, marrying traditional planning skills with digital strategy, communications planning, social influence and community management to find new ways of developing disruptive content and connection.
“It’s great to be back in the UK and even better to be working with Rosie and Andy again. BETC London have big creative ambitions and, at a time of radical change in the industry, I couldn’t be more excited about helping to build something unique in the UK market,” says Nick Docherty.
