The visual identity for D&AD Festival 2019 has been revealed today. D&AD Festival, where craft, creativity and culture collide, returns 21-23 May 2019 to The Old Truman Brewery, London - the UK’s largest event for global creative talent.
The chosen theme for this year’s Festival is ‘Shaping the Future’, echoing D&AD’s position as an organisation on a mission to drive the creative industries forward.
This theme is reflected in this year’s identity, designed by Village Green, which looks at the dynamic interchange between 2-D and 3-D elements inspired by D&AD’s brand and the creative industries. To highlight the connection between the disciplines celebrated at the Festival, the identity uses experimental graphic forms and motifs that ‘reshape’ in dynamic and unexpected ways.
The identity will appear across all D&AD Festival digital platforms, including the website, digital advertising and social media channels. D&AD has partnered with creative out-of-home agency, Jack, to execute the different phases of the media run around London and in select cities across the UK.
The Village Green designed identity will also feature across The Old Truman Brewery site during the Festival, including physical event materials.
Tom Fearn, Design Director at Village Green, says: “We were delighted when D&AD approached us to design the identity for this year’s Festival. Inspired by their aim to challenge preconceptions around the awards, we wanted to create a visual style that speaks to the fundamentals of design through shape, form and typography. We developed this by establishing a range of energetic graphic devices – providing a visual dialogue that reflects the creative debate and conversation that are at the heart of the Festival.”
Harriet Devoy, D&AD President, says: “For this year’s D&AD Festival, we chose to focus on the future. D&AD Festival will give us a glimpse at the upcoming trends in creativity, and those attending will get to hear from some of our industry’s leading figures. It’s going to be fascinating and inspiring.”
Tim Lindsay, D&AD CEO, says: “D&AD Awards and Festival map out the future of creativity by showcasing new and innovative work each year. We trusted Village Green to design an identity for this year’s Festival that not only reflects the nature of the Festival and Awards but also D&AD as an organisation continuously looking to the future. With a diverse range of activities and talent on board, we encourage anyone with an interest in creativity to get their passes now and not miss out.”
