• 

Following a competitive review process, Daniel Wellington, the globally renowned watch brand, known for its detail-oriented and sleek design, has chosen OMD as their strategic partner for their digital expansion in the IMEA region. OMD has been awarded the full portfolio encompassing digital, performance, and e-commerce marketing.
Daniel Wellington aims to localize their digital marketing investments while raising the profile and awareness of the brand in the IMEA region. For the Swedish watch brand scaling their online e-commerce presence comes at top priority given the up-rise and adoption in the area.
The move will allow Daniel Wellington to see stronger business results through OMD’s fully integrated digital and analytics solutions. OMD’s full-service e-commerce arm, Transact was able to demonstrate a strong understanding of the e-commerce category and delivered a fully diverse yet seamlessly integrated solution. OMD also leveraged the power of the network with a local-approach ensuring a consistent, yet tailored execution will be deployed across different markets to capture every growth opportunity across the markets.
“The win is another testament to OMD’s differentiated approach in helping clients excel in today’s emerging e-commerce landscape.OMD was able to establish the scale of its operation while demonstrating a solid understanding of the nuances of each specific market. We are excited to work together to deliver impactful business results through better decisions, faster.” stated Waseem Afzal, Deputy Managing Director at OMD.
Zaid Barrishi, Head of Digital Marketing, IMEA at DW also concluded, “OMD’s capabilities and extensive network have proven their expertise to help take our e-commerce and analytics solutions to the next level to fuel our next phase of growth in the IMEA region.”