After an award-winning 2024, electriclime° MENA has expanded into a brand new space that will serve as an art and creative hub in Dubai.
Established in 2010, the boutique film production company with offices in Singapore, Dubai & Sydney has been working on several high-end global brand films. The year was capped off for electriclime° MENA by being awarded ‘Production House of the Year’ at the Campaign Middlle East Agency of the Year Awards 2024.
This has led to a strategic move into a brand new space - °W13 at Alserkal Avenue, where electriclime° is launching a film networking and learning platform, that aims to bring together the community of filmmakers and artists from all levels "to celebrate film and creativity, promote growth and learning, and inspire new connections and opportunities."
The platform will host several, monthly events including global speakers, workshops and art exhibitions. Meanwhile, regular screenings will be held, showcasing films from talent throughout the region, on two 7x3m purpose-built, immersive screens. All of which will be centred around the arts and film community, both regionally and globally.
The 6,000ft complex will also contain a complete editing suite and meeting room, as the °W13 space will provide full production services from concept to post as electriclime° continues to bring an expression of art to commercial film.
Executed by Culture Curator Omar Ibrahim, °W13 will create a hub of film networking and learning platforms in Alserkal Avenue, a community which remains a socially responsible and forward-thinking arts and culture enterprise, dedicated to developing homegrown initiatives, cultural production and events.
Co-Founder Michael Ahmadzadeh, said: “We are immensely proud of our new custom-fitted hub which will provide the perfect environment for networking, community and innovation. Our goal is to inspire collaboration, elevate storytelling, and push creative boundaries in filmmaking.”
