The Cresta Awards has named Fadi Yaish, Regional Executive Creative Director, Impact BBDO, Dubai for 2016 Jury President.
"For the last two years, and especially so in 2015, Impact BBDO, Dubai led by Yaish has displayed a stronghold in the MENA region by their substantial number of wins at many, if not all the major award shows. These accolades of creative brilliance collectively made the decision of selecting Yaish as the first ever jury president from the MENA region a clear-cut one. We are thrilled and extremely honoured that accepted our invite," said Nancy Ross, President and Co-Founder, Cresta Awards.
Yaish, was the first creative director from his region to be ranked in The World’s Top 10, finding himself at #3 ECD Worldwide in 2014, #5 CD Worldwide in 2009 and #2 CD Worldwide 2008. Described by Dubai’s Media Week as “The Dark Horse” in the region, Fadi made his agency and the region famous and took a place between the World’s Top 10 in advertising today. He has always helped his agency and network to be ranked among the top two agencies and Network of The Year at Dubai Lynx and Effie and among the top five performing offices in his global agency networks. Fadi joined Impact BBDO in late 2013. Under his creative direction and leadership, Impact BBDO Dubai delivered most innovative cross-channels body of work that has been recognised nationally and globally, winning at every show. Within his first year, he led his agency to be ranked #6 Worldwide and #1 Agency and Network in MENA. He is one of the world’s most awarded creative leaders in advertising. His work has been recognised with over 250 industry honours and accolades at award shows such as D&AD, Cannes Lions, Clio, One Show, LIA, New York Festival, Cresta, EPICA, Dubai Lynx, Loeries, The Cristal and Effie. His work also made the cut in TED’s 10 Ads Worth Spreading. In addition, he has been on jury at the most recognised awards shows including D&AD, The One Show, London International Awards, Clio, New York Festival, Spikes and Loeries.
"At Cresta it’s you, the work and nothing else in between. It’s gut, jealousy and plenty of “I wish I had done it”, minus any adulteration. This is what makes it special. And this is why I am proud and honoured to have the privilege to work with the Grand Jury, comprised of 85 of the world’s finest from 44 countries, as Jury President of the Cresta International Awards 2016. There have been many great creative talents in the MENA region who have worked tirelessly with plenty of brave clients over all these years, for us to reach a higher ground in the global advertising fraternity. The fact that I am the first president from our region is humbling. I can tell you we will not be looking for any specific type of work that delivered certain kind of results. We will only be looking for the world’s most outstanding work and celebrate creativity in all its forms. Work that inspires the world beyond the parameters of our industry. For, there is little more fascinating than seeing first-hand how our creative world is innovating to find new ways to connect with people. I look forward.” --Fadi Yaish
