Dubai-based Gambit Communications has picked up the PR tender for Fiat-Chrysler Automobiles (FCA) in the Middle East. The remit sees the independent communications agency take on the regional public relations and communications activities across the group’s automotive brands, which include Jeep, Dodge, Chrysler, Alfa Romeo, Fiat, Ram, Abarth and Mopar, reporting into FCA’s regional Head of Communications, Luna Brozzi.
Commenting on the decision, Brozzi said: “Gambit Communications demonstrated fresh thinking and the ability to be an extension of our in-house team so we felt confident in appointing them and look forward to working with the team.”
The boutique agency’s Founder and Managing Director Jamal Al Mawed said: “Fiat-Chrysler Automobiles is one of the biggest automotive groups in the world both in size and heritage, with brands that have shaped the entire automotive industry for over a century and continue to do so. We are extremely proud to have the opportunity to represent them and to continue telling their story in the region.
Gambit Communications offers strategic thinking, digital acumen, communications expertise, creative executions, influencer relations and practical thinking that allows brands to achieve their business objectives, start conversations and stay one move ahead of the competition.
