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Grey Group MENA has partnered with Lebanese food company Daher International Food Co (DIFCO) to develop the leading cereal manufacturer’s creative strategies in Lebanon and the Middle East region.
Grey’s Beirut team will be in charge of the brand management, creative, digital and social media campaigns for all DIFCO brands, as well as developing the company’s branding, communication and creative strategies for its new and upcoming products.
DIFCO is the sole manufacturer of breakfast cereals products in the Middle East, distributed under the hugely popular Poppins brand, which is available to customers through more than 22,000 points of sale throughout Lebanon and are exported to more than 28 countries across MENA and Europe.