Isobar MENA has appointed Marize Sami as General Manager responsible for delivering experience-led transformation for clients and spearheading business development with a clear strategic vision for growth in Egypt and beyond, effective 16th June 2019.
Sami will help accelerate and transform Isobar’s experience design, consulting, technology, data, UX and CRM expertise to cultivate a digital agency that places data and analytics and the customer experience at its core by delivering end-to-end solution for clients.
Sami has over fourteen years of diverse marketing experience, bridging digital, strategy and account management. During her five years at FP7 Cairo, most recently as Head of Digital and Social Media, she serviced clients such as Unilever, Almarai, Danone, EG bank, MasterCard, Heinz, Al Dau Development, Juhayna, Attijariwaffa Bank, UN Women, Nestle Waters, and Palm Hills. Her well-rounded and varied background will support the delivery of Isobar’s technology, creative and commerce solutions in market.
Ziad Ghorayeb, Regional Managing Director of Isobar MENA, said: “We are delighted to welcome Marize to the regional leadership team to head our operations in Cairo. She is a top digital talent who will fuel our growth into a dynamic agency that champions creativity, technology and data. I look forward to working with Marize on developing our capabilities, talent and offering and ensuring the success of our clients’ business transformation journeys.”
Marize Sami, General Manager of Digital Republic linked by Isobar Egypt, said: “Joining Digital Republic linked by Isobar is an exciting new challenge for me. I’m honoured to have the opportunity to be part of this innovative agency’s development in the region. I was attracted to Isobar’s dedication to inspiring digital creative, their diverse portfolio of clients and the talent and resources provided by the wider portfolio of agencies within Dentsu Aegis Network. I’m looking forward to creating impactful work and sparking new possibilities with the team.”
