The winners of one of the largest international creative events of Central and Eastern Europe — the “White Square” festival, were announced during the award ceremony, which was held on April19 in the Belarusian capital for the eleventh year.
The White Square Award gathered participants from 32 countries and was promoted under the slogan “Your Moment is Now.”
A total of 1019 entries came mainly from countries of the CIS, Europe but not only- Spain, Lebanon and Pakistan had also submitted few entries. Works were accepted in 7 seven categories: creativity, branding, marketing, creative effectiveness, digital, social ad and in the media competition introduced this year. All works were evaluated by six international jury— a total of 62 world-renowned creative experts, who have hundreds of awards from Cannes Lions and other prestigious festivals.
The creative agency of the festival title, which received most awards according to the results, went to Voskhod, Russia.
Grand Prix
The Blank Edition, by IMPACT BBDO, Lebanon
Forte Femme, by Voskhod, Russia
KOSHOGO, by Leo Burnett Moscow, Russia
The Blank Edition Campaign for An-Nahar Lebanese newspaper scooped 4 awards:
2 Golds: one in Print and the second in Integrated - Multi-platform campaigns.
2 Silvers: one in Excellence in Media - Insights & Strategy and another in Media - Integrated campaign.
Also, BBDO Pakistan saw its multi-awarded 'The Bridal Uniform' camapign bag a Gold in Branded Events category
All results can be checked here.
