Consumer Behavior

News In Brief

WARC Consumer Trends report 2024: Five trends to watch

26 Jul, 2024

News In Brief

GfK’s Consumer Outlook Report 2024 reveals key insights into UAE consumer behavior and priorities

14 May, 2024

News In Brief

Heinz reveals the 'hourz' we spend waiting for Ketchup

8 May, 2024

News In Brief

NielsenIQ Retail Spend Barometer highlights UAE and KSA's retail trends within the FMCG & T&D space

17 Apr, 2024

Industry Talk

Gray Mackenzie’s Ralph el Kahi: ‘Still room for growth within the supermarket sector in Lebanon’

Ghada Azzi 6 Mar, 2024

News In Brief

Digital natives are not digitally exclusive, finds a VML research on Gen Alphas

29 Feb, 2024

Industry Talk

Changing habits over Ramadan could require brands to rethink their advertising strategies

Terry Kane, The Trade Desk MEA 26 Feb, 2024

Advertising

Darine El Kaissi: ‘Understanding Saudi Arabia is crucial for success’

14 Jan, 2024

News In Brief

Havas Middle East’s new prosumer report reveals key insights into consumer behavior in the region

24 Nov, 2023

Digital/Tech

The Impact of digitization on discovery and loyalty in the Kingdom of Saudi Arabia’s restaurant industry

20 Nov, 2023

Digital/Tech

A talk with Canon's Binoj Nair - From reluctant adoption to ubiquitous use: Tracing the evolution of digital experiences

2 Nov, 2023

News In Brief

TikTok highlights shopping behavior trends in the GCC in new report

10 Oct, 2023

News In Brief

New study shows the impact of emotional resonance on consumer behavior

23 Aug, 2023

Digital/Tech

Data-driven advertising key to reaching back-to-school shoppers in the UAE

Terry Kane 27 Jul, 2023

News In Brief

WARC's 2023 Consumer Trends report explores key issues influencing consumer purchase decisions across brands and categories

24 Jul, 2023