Opinion

Branding

Crafting a Compelling Brand Identity: Insights from Zena Hamdan, Founder & CEO of Against All Odds

Zena Hamdan, Against All Odds 19 Sep, 2023

Free Talk

The great mismatch: What brands need vs what major PR agencies focus on

Amani Ghanem, Keel Comms 30 Aug, 2023

Events

Ali Rez on the Cannes Lions jury presidency experience – a first for the Middle East

24 Aug, 2023

Digital/Tech

Will advertising’s glorification of AI ruin GenZ’s mental health?

17 Aug, 2023

Free Talk

Understanding Gen Alpha – Who are they and why do they matter?

Aubrey Morota-Guiruela 24 Jul, 2023

Industry Talk

COP28 to drive demand for PR services in the UAE

Firas Sleem 24 Jul, 2023

Digital/Tech

Technology and the pursuit of self-discovery

Nadim Khoury 18 Jul, 2023

Free Talk

Why brands need to focus on cultural relevance to succeed in Saudi Arabia

Ahmed Saadoun 17 Jul, 2023

Free Talk

What Gen Z want from brands? An actual Gen Z tells it all

11 Jul, 2023

Digital/Tech

ChatGPT and Bard Plugins — New revenue stream for eCommerce brands is the next opportunity for marketing measurement

Sue Azari 10 Jul, 2023

Advertising

Lebanon advertising community: Those who remain

Iain Akerman 1 May, 2023

Advertising

Dory Chamoun on revolutionizing the approach of ad agencies in Saudi Arabia

9 Feb, 2023

Free Talk

World Cup excitement outside the stadiums

Elias Wakim 5 Jan, 2023

Free Talk

The Handbook of Arabic Copywriting: On The Myth of ‘White Arabic'

Rani Amayri 10 Nov, 2022

Free Talk

Trends shaping sustainability innovation in seven Industries across the Middle East

27 Oct, 2022