Opinion

Events

Ali Rez on the Cannes Lions jury presidency experience – a first for the Middle East

24 Aug, 2023

Digital/Tech

Will advertising’s glorification of AI ruin GenZ’s mental health?

17 Aug, 2023

Free Talk

Understanding Gen Alpha – Who are they and why do they matter?

Aubrey Morota-Guiruela 24 Jul, 2023

Industry Talk

COP28 to drive demand for PR services in the UAE

Firas Sleem 24 Jul, 2023

Digital/Tech

Technology and the pursuit of self-discovery

Nadim Khoury 18 Jul, 2023

Free Talk

Why brands need to focus on cultural relevance to succeed in Saudi Arabia

Ahmed Saadoun 17 Jul, 2023

Free Talk

What Gen Z want from brands? An actual Gen Z tells it all

11 Jul, 2023

Digital/Tech

ChatGPT and Bard Plugins — New revenue stream for eCommerce brands is the next opportunity for marketing measurement

Sue Azari 10 Jul, 2023

Advertising

Lebanon advertising community: Those who remain

Iain Akerman 1 May, 2023

Advertising

Dory Chamoun on revolutionizing the approach of ad agencies in Saudi Arabia

9 Feb, 2023

Free Talk

World Cup excitement outside the stadiums

Elias Wakim 5 Jan, 2023

Free Talk

The Handbook of Arabic Copywriting: On The Myth of ‘White Arabic'

Rani Amayri 10 Nov, 2022

Free Talk

Trends shaping sustainability innovation in seven Industries across the Middle East

27 Oct, 2022

Free Talk

ARTIFICIAL INTELLIGENCE is after all ARTIFICIAL

Azhar Siddiqui 25 Oct, 2022

Industry Talk

How brands can help save lives

Abdalla Yousef 18 Oct, 2022