Analysis

Advertising

Ramadan in Numbers: Unpacking Key Viewership, Streaming and Advertising Insights

Elie Aoun 10 Apr, 2024

Advertising

Assaad Kassis on rebuilding a thriving advertising industry in Lebanon

12 Mar, 2024

Industry Talk

2023: A year of “middles” in the Lebanese market

Tarek Chemaly 4 Mar, 2024

Advertising

A Saudi market profiling and opportunity mapping for communications agencies by CARMA's Mazen Nahawi

Mazen Nahawi, CARMA & SOCIALEYEZ 5 Jan, 2024

Advertising

Israel-Gaza: Brands, Boycotts and Blowback

Iain Akerman 13 Nov, 2023

Advertising

Dubai adland: a world of cautious optimism

Iain Akerman 10 Jul, 2023

Advertising

MENA's Adex soars with 14 percent surge in 2022 - Telecommunication category leads in spending in region

Elie Aoun 7 Jun, 2023

News In Brief

Global ad spend in publishing media set to decline, finds new WARC analysis

23 Feb, 2023

Advertising

2022, this was the year that was for Lebanon’s ad industry

Tarek Chemaly 16 Feb, 2023

Industry Talk

Lebanon Advertising Investments in 2022: the figures

Naji Boulos 16 Feb, 2023

Advertising

MENA advertising expenditure dissected and analysed by Elie Aoun, CEO of IPSOS Media MEA

Elie Aoun 27 Jun, 2022

News In Brief

'New Realities: Into the Metaverse and Beyond’ survey reveals awareness of the metaverse has increased

7 May, 2022

News In Brief

Advertising spend by Big Tech reached $46.6bn in 2021

5 May, 2022

Industry Talk

Three Reasons Why Many Brands Are Late to the Sustainability Game

Cyrille Fabre and Jenny Davis-Peccoud 4 Apr, 2022

Advertising

The Anatomy of MENA 2020 Ad Spend

5 May, 2021