Viewpoint

Digital/Tech

An unstoppable force: Why influencer marketing will dominate the future of MarCom

Marwa Kaabour 29 Aug, 2023

Industry Talk

Five ways the FMCG industry contributes to the economy

Naji Haddad 7 Aug, 2023

Digital/Tech

Data-driven advertising key to reaching back-to-school shoppers in the UAE

Terry Kane 27 Jul, 2023

Industry Talk

COP28 to drive demand for PR services in the UAE

Firas Sleem 24 Jul, 2023

Digital/Tech

Technology and the pursuit of self-discovery

Nadim Khoury 18 Jul, 2023

Free Talk

Why brands need to focus on cultural relevance to succeed in Saudi Arabia

Ahmed Saadoun 17 Jul, 2023

Free Talk

What Gen Z want from brands? An actual Gen Z tells it all

11 Jul, 2023

Digital/Tech

ChatGPT and Bard Plugins — New revenue stream for eCommerce brands is the next opportunity for marketing measurement

Sue Azari 10 Jul, 2023

Advertising

Are you not entertained?

Annie Arsane, TikTok 3 Jul, 2023

Free Talk

The Duality of Everything – AI Included

Azhar Siddiqui 7 Jun, 2023

Free Talk

Marketing hiring AI as an assistant

Roger Halaby 7 Jun, 2023

Free Talk

How virtual brands can increase profit without increasing costs

Naji Haddad 10 May, 2023

Free Talk

Sustainability to drive shareholder value for your business

Rohan Chopra 27 Apr, 2023

Advertising

Creative Revitalization: Can Lebanon regain its status as a creative hub in the Middle East?

Ghada Azzi 28 Mar, 2023

Free Talk

Return on Relationship (RoR): Driving Success in Advertising

Sarmad Hyder 23 Mar, 2023