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Hilton and Saudi Tourism Authority partner through an engaging creative content campaign to promote tourism in the kingdom Image

News In Brief

Hilton and Saudi Tourism Authority partner through an engaging creative content campaign to promote tourism in the kingdom

ArabAd's staff 15 Jan, 2025

Dentsu’s Arabic Attention Study Highlights Snapchat’s Unique Role in Capturing Consumer Attention Image

News In Brief

Dentsu’s Arabic Attention Study Highlights Snapchat’s Unique Role in Capturing Consumer Attention

Branding

Lexus flips its logo to mark Eid Al Etihad, UAE’s National Day

ArabAd's staff 3 Dec, 2024

Global advertising spend to surpass $1trillion for the first time Image

Advertising

Global advertising spend to surpass $1trillion for the first time

Instagram's 'Trendships' celebrates social connections through DMs Image

News In Brief

Instagram's 'Trendships' celebrates social connections through DMs

ArabAd's staff 27 Nov, 2024

News In Brief

Microblogging platform Bluesky hit 20 million users

ArabAd's staff 23 Nov, 2024

Snap Inc. inaugurates new office in Saudi Arabia Image

News In Brief

Snap Inc. inaugurates new office in Saudi Arabia

ArabAd's staff 22 Nov, 2024

Influencers' express enthusiasm for Adobe Firefly as game-changer in video creation with AI Image

News In Brief

Influencers' express enthusiasm for Adobe Firefly as game-changer in video creation with AI

Influence is Evolving, and Creators are Leading Image

Digital/Tech

Influence is Evolving, and Creators are Leading

Amine Al adem, Spark Foundry 24 Oct, 2024

News In Brief

McCann Content Studios secures social media remit for Betty Crocker in the Middle East

ArabAd's staff 23 Oct, 2024

News In Brief

The number of TikTok downloads continues rising

ArabAd's staff 16 Oct, 2024

New Kantar study shows a significant trend towards YouTube consumption on Connected TV Image

Digital/Tech

New Kantar study shows a significant trend towards YouTube consumption on Connected TV

ArabAd's staff 14 Oct, 2024

Baby Boomers’ shift to digital content accelerates but brands are failing to keep up, finds WARC in new report Image

Digital/Tech

Baby Boomers’ shift to digital content accelerates but brands are failing to keep up, finds WARC in new report

The dark side of brands – How FOMO fuels obsessive passion and compulsive buying Image

News In Brief

The dark side of brands – How FOMO fuels obsessive passion and compulsive buying

ArabAd's staff 8 Oct, 2024

Sugar, Spice and Everything Nice Image

Free Talk

Sugar, Spice and Everything Nice

Houssam El Boutary, Publicis 7 Oct, 2024