Social Good

Advertising

‘Light The Night’, a city-wide billboard takeover by InDrive and Havas ME to make the streets of Cairo more reassuring

ArabAd's staff 24 Apr, 2023

Ads of the Week

Aramex’s heartwarming Ramadan film shows the human side of its couriers and sheds light on a taboo topic

24 Apr, 2023

News In Brief

The Good Report celebrates the best campaigns of 2022 for social and environmental responsibility

23 Apr, 2023

Ads of the Week

Bridgestone MEA and Serviceplan ME present ‘Eyes on Ramadan’, an ode to the fleet drivers of Saudi Arabia

ArabAd's staff 14 Apr, 2023

Advertising

Alessandro Manfredi: ‘Purpose is not a fad; it is just a much better way of doing business’

Nils Adriaans 13 Apr, 2023

News In Brief

P&G launches campaign this Ramadan to help provide access to clean drinking water to people in need

4 Apr, 2023

Ads of the Week

Memac Ogilvy and Dove launch an empowering campaign that carries the beauty brand’s Self Esteem Project

7 Mar, 2023

News In Brief

The Marketing Society pursues its ‘Think Equal’ initiative supported by industry partners

22 Feb, 2023

News In Brief

Cresta Awards 2023 opens for entries with great focus on business and society impact

20 Feb, 2023

Events

Pentawards launches new identity for the 2023 competition highlighting its mission to drive positive change

ArabAd's staff 14 Feb, 2023

Advertising

‘Shrine Saviors’, a road safety campaign like no other – by Impact BBDO for Yokohama tire

ArabAd's staff 8 Feb, 2023

Advertising

Greenpeace introduces ArzePay, a payment solution that helps prevent cedar trees' extinction

ArabAd's staff 3 Feb, 2023

Ads of the Week

Tide’s ‘Brightening Billboards’ illuminate Beirut

ArabAd's staff 3 Feb, 2023

News In Brief

Cannes Lions embeds sustainability across the Lions awards in 2023

18 Jan, 2023

Advertising

Publicis Foundation launches Working With Cancer, first cross-industry coalition to erase the stigma of cancer in the workplace

18 Jan, 2023