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AppsFlyer collaborates with AWS on DCP for commerce media networks and social platforms Image

News In Brief

AppsFlyer collaborates with AWS on DCP for commerce media networks and social platforms

WARC highlights e-commerce trends in 'The Future of Digital Commerce' 2024 report Image

Digital/Tech

WARC highlights e-commerce trends in 'The Future of Digital Commerce' 2024 report

Orchard Clips new Archive Services turns audiovisual archives into an invaluable resource Image

News In Brief

Orchard Clips new Archive Services turns audiovisual archives into an invaluable resource

Short-form video helps supercharge the media mix and drive full funnel impact Image

Digital/Tech

Short-form video helps supercharge the media mix and drive full funnel impact

Social Media advertising spending to grow by 6% in 2024 Image

Digital/Tech

Social Media advertising spending to grow by 6% in 2024

UM and FP7 McCann KSA redefine cultural activation with Diriyah Season’s latest campaign Image

Advertising

UM and FP7 McCann KSA redefine cultural activation with Diriyah Season’s latest campaign

ArabAd's staff 3 Apr, 2024

The Testicular Cancer Society and FP7 McCann 'highlight your balls' in new awareness campaign Image

Ads of the Week

The Testicular Cancer Society and FP7 McCann 'highlight your balls' in new awareness campaign

ArabAd's staff 3 Apr, 2024

Snapchat and OptimizeApp to empower SMEs in MENA Image

News In Brief

Snapchat and OptimizeApp to empower SMEs in MENA

Data transparency reignites Gen Z advertisers Image

Industry Talk

Data transparency reignites Gen Z advertisers

Edward Siavo 5 Mar, 2024

Shahid awarded 'Best Digital Platform in Media' by Saudi Media Forum 3 Image

News In Brief

Shahid awarded 'Best Digital Platform in Media' by Saudi Media Forum 3

MMS unveils MBC GROUP’s Ramadan 2024 line-up & sponsorship opportunities Image

News In Brief

MMS unveils MBC GROUP’s Ramadan 2024 line-up & sponsorship opportunities

CARMA acquires mmi Analytics Image

News In Brief

CARMA acquires mmi Analytics

Shahid announces expansion of its ad tech solutions Image

News In Brief

Shahid announces expansion of its ad tech solutions

SRMG announces significant changes on operational and editorial levels Image

News In Brief

SRMG announces significant changes on operational and editorial levels

GP Inc completes its proposition with the launch of Thirty31North, its new digital media agency Image

News In Brief

GP Inc completes its proposition with the launch of Thirty31North, its new digital media agency