AppsFlyer

Digital/Tech

From Cookies to Collaboration: RMNs are the new gold standard in advertising

Paul Wright, AppsFlyer 10 Mar, 2025

Digital/Tech

AppsFlyer's lookback at 2024’s top mobile app trends

ArabAd's staff 13 Jan, 2025

News In Brief

AppsFlyer's White Friday 2024 research shows evolving shopping behaviors in Saudi Arabia and the UAE

ArabAd's staff 4 Dec, 2024

News In Brief

Increase in app install ad spend, reveals AppsFlyer’s 17th Performance Index

19 Oct, 2024

News In Brief

AppsFlyer rolls out Privacy Sandbox on Android

10 Sep, 2024

Digital/Tech

AppsFlyer investigates shifts behind mobile gaming's modest growth

19 Aug, 2024

News In Brief

Google is changing its approach to Privacy Sandbox

ArabAd's staff 25 Jul, 2024

Digital/Tech

AppsFlyer's new report shows uplift for eCommerce apps

21 Jul, 2024

News In Brief

AppsFlyer collaborates with AWS on DCP for commerce media networks and social platforms

25 Jun, 2024

Digital/Tech

Data Clean Rooms – The Key to Collaborating on Marketing Analytics in a Privacy-First World

Paul Wright, AppsFlyer 20 May, 2024

News In Brief

AppsFlyer's new report provides AI-fueled insights into the ad creative landscape

18 May, 2024

Digital/Tech

Surge in app downloads and usage due to 'Ramadan Effect' finds AppsFlyer

17 Apr, 2024

News In Brief

Majority of UAE consumers unhappy with their mobile apps, finds new AppsFlyer report

8 Feb, 2024

News In Brief

AppsFlyer introduces new AI solution to enhance creative process and campaigns’ marketing performance

10 Jan, 2024

Digital/Tech

In the ‘NOW’ era, Middle East marketers should prioritise payback periods and cashflow

Paul Wright, AppsFlyer 19 Sep, 2023