Brands

News In Brief

Palestine Cola, a new competitor in the soft drinks market

3 Apr, 2024

Branding

Wolff Olins’ reintroduces the Decathlon brand; AMV BBDO launches campaign centred around the concept of play

14 Mar, 2024

Branding

Football legend Mohamed Salah becomes brand ambassador of Visa

6 Mar, 2024

Industry Talk

Gray Mackenzie’s Ralph el Kahi: ‘Still room for growth within the supermarket sector in Lebanon’

Ghada Azzi 6 Mar, 2024

Branding

California’s new global brand platform revolves around the notion of play

5 Mar, 2024

Advertising

Israel-Gaza: Brands, Boycotts and Blowback

Iain Akerman 13 Nov, 2023

Free Talk

The great mismatch: What brands need vs what major PR agencies focus on

Amani Ghanem, Keel Comms 30 Aug, 2023

Branding

Coca-Cola retains its title as the world’s most valuable non-alcoholic drinks brand

22 Aug, 2023

News In Brief

Jury of leading marketers to select 2023 One Show CMO Pencil winner

17 Aug, 2023

Branding

Heineken and Moët & Chandon are world most valuable brands as per Brand Finance 2023 ranking

31 Jul, 2023

Free Talk

Why brands need to focus on cultural relevance to succeed in Saudi Arabia

Ahmed Saadoun 17 Jul, 2023

News In Brief

UAE consumers want brands to understand them, reveals ServiceNow survey

6 Jun, 2023

News In Brief

Brands spent a whopping $673B on social media ads in five years

26 May, 2023

Free Talk

How virtual brands can increase profit without increasing costs

Naji Haddad 10 May, 2023

News In Brief

Video series by TikTok highlights how brands can drive results during Ramadan

15 Mar, 2023