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Strategy

Key takeaways considered pivotal to the future of strategy as per WARC report Image

News In Brief

Key takeaways considered pivotal to the future of strategy as per WARC report

Havas Middle East scoops Grand Prix at WARC Awards for MENA Strategy 2022 Image

Events

Havas Middle East scoops Grand Prix at WARC Awards for MENA Strategy 2022

How can your business drive discovery and growth across borders? Image

Digital/Tech

How can your business drive discovery and growth across borders?

Rana Bouri 8 Jun, 2022

WARC Awards for MENA Strategy 2022 launched Image

News In Brief

WARC Awards for MENA Strategy 2022 launched

How The Giving Movement benefited from increased awareness on Snapchat Image

Digital/Tech

How The Giving Movement benefited from increased awareness on Snapchat

ArabAd's staff 20 Jan, 2022

“Emotional intelligence” is the driving force for effective marketing in MENA Image

Events

“Emotional intelligence” is the driving force for effective marketing in MENA

Strategy is growing in importance and divergence but lacks diversity in its hiring Image

News In Brief

Strategy is growing in importance and divergence but lacks diversity in its hiring

Global survey of senior strategists reveals the challenges and opportunities brought on by the COVID-19 crisis Image

News In Brief

Global survey of senior strategists reveals the challenges and opportunities brought on by the COVID-19 crisis

Branding

Coke Finalises its ‘One Brand’ Strategy

ArabAd staff 18 Apr, 2016

Branding

Mobilise your brand – Making your business visible in the digital marketplace

Gabby Chamat 6 Jun, 2014