Measurement

News In Brief

TikTok drives impact for Mondelez in Saudi Arabia

15 Aug, 2023

News In Brief

AppsFlyer unveils measurement, analytics and data clean room support for ChatGPT plugins

9 May, 2023

Digital/Tech

How to drive and measure impact this Ramadan

Rasheeqa Jacquesson, Meta 20 Mar, 2023

News In Brief

anb and OMD boost World Cup credit card campaign performance with Omni Custom Audiences  

26 Oct, 2022

News In Brief

WOO launches global guidelines for OOH Audience Measurement

ArabAd's staff 14 Jun, 2022

News In Brief

Advertising Business Group appoints Ipsos as partner for the UAE Cross Media Measurement Project

25 May, 2022

News In Brief

TikTok partners with Zefr on brand safety and brand suitability measurement

11 Apr, 2022