Digital Advertising

News In Brief

Carolina Herrera aces its fragrance launch in the GCC through a strategic partnership with MMS

12 Feb, 2024

News In Brief

Social Media advertising on the rise since 2017

26 Jan, 2024

Digital/Tech

How Etihad Airways’ Black Friday campaign by Impact BBDO delivered amazing results

23 Jan, 2024

News In Brief

Pikasso Italia launches the first digital screen in a strategic location in Milan

16 Jan, 2024

News In Brief

Desktop video ads facing another year of decline

12 Jan, 2024

News In Brief

OMG MENA and The Neuron partner to boost programmatic digital OOH in the region

9 Jan, 2024

Digital/Tech

MindField’s Saudi Journey - an interview with Business Director Layal Khodary

Ghada Azzi 18 Dec, 2023

Ads of the Week

Chupa Chups embarks on an AI adventure crafted by Wavemaker MENA and Perfetti Van Melle MEAP

12 Dec, 2023

Ads of the Week

Panadol unveils its 'Art of Release', an unexpected yet striking campaign by Grey Dubai

ArabAd's staff 7 Dec, 2023

News In Brief

SOCIALEYEZ scoops a triple win at The Shorty Impact Awards

30 Nov, 2023

Digital/Tech

Digital Agencies in Lebanon - Elie Ghanime of RUBICOM: ‘Enforcing a culture of continuous learning is key to staying current in a rapidly evolving digital landscape’

Christina Fakhry 12 Oct, 2023

News In Brief

Pizza Hut makes its first step into the metaverse with the launch of The Hut on Roblox

12 Sep, 2023

News In Brief

L'Oréal and UM MENAT use DV Authentic Brand Suitability to optimise campaign

28 Aug, 2023

News In Brief

Publicis Groupe Middle East to sponsor the inaugural MeasureCamp Dubai

24 Aug, 2023

News In Brief

UM MENAT and Teads join forces to drive advertising sustainability and pioneer carbon-neutral goals in Saudi Arabia

6 Aug, 2023