Digital/Tech How Connected TV is Transforming Consumer Engagement! Gagan Uppal, Xapads Media 13 Jan, 2025
Digital/Tech New Kantar study shows a significant trend towards YouTube consumption on Connected TV ArabAd's staff 14 Oct, 2024
News In Brief MMS is now the official Samsung TV Plus advertising partner in Egypt, the KSA & UAE ArabAd's staff 21 Aug, 2024
Digital/Tech Leveraging audience segmentation in CTV sports advertising Gagan Uppal, Xapads MENA 2 Jul, 2024
News In Brief New research highlights transparency and quality lessons for MENAT advertisers 5 Apr, 2024
Industry Talk Riding the Wave of Change: Transformative Trends in Advertising – by Terry Kane of The Trade Desk 26 Dec, 2023
News In Brief Businesses believe Connected TV Advertising will be bigger than Mobile Advertising, AppsFlyer survey finds 31 Oct, 2022