Real Time Marketing

Advertising

Royal Jordanian taps into a trending scandal with wit and real-time relevance

Ghada Azzi 23 Jul, 2025

Branding

Lexus flips its logo to mark Eid Al Etihad, UAE’s National Day

ArabAd's staff 3 Dec, 2024

Ads of the Week

Deliveroo’s ‘Euro Munch Match’ by ‿ and us, a classic example of moment marketing

ArabAd's staff 18 Jul, 2024

Ads of the Week

Samsung rolls out ‘The Breakup Edit’ for Valentine’s Day

ArabAd's staff 14 Feb, 2024

Advertising

Heinz celebrates the ‘Ridiculously Late, Ridiculously Good’ win for England

ArabAd's staff 2 Aug, 2022

Advertising

To Moms with much love and a slice of marketing

Ghada Azzi 21 Mar, 2019

Advertising

Flag-bearers on Lebanon's Independence Day

Tarek Chemaly 22 Nov, 2016

Advertising

Comparing Apples to Creative Oranges

ArabAd staff 9 Nov, 2016

Advertising

Halloween: Pump(kin) up the volume!

Tarek Chemaly 2 Nov, 2016

Advertising

Wake me up when October ends

Tarek Chemaly 21 Oct, 2016

Advertising

Lebanese Army Day: of Atrocities in Camouflage

Tarek Chemaly 3 Aug, 2016

Advertising

Mommy, it’s Daddy’s Day

ArabAd staff 22 Jun, 2016

Advertising

Ramadan Advertising: Mine Eyes Have Seen the Lantern, but not the Light

Tarek Chemaly 10 Jun, 2016

Ads of the Week

Top Mention for Zaatar W Zeit

ArabAd staff 10 Jun, 2016

Advertising

Nothing but Love

Ghada Azzi 29 Mar, 2016