Attention

News In Brief

GroupM MENA initiated a brand test campaign, boosted attention scores in collaboration with DV

ArabAd's staff 3 Feb, 2025

News In Brief

Dentsu’s Arabic Attention Study Highlights Snapchat’s Unique Role in Capturing Consumer Attention

17 Dec, 2024

News In Brief

Dentsu’s new research on understanding attention and building new norms and metrics

ArabAd's staff 9 Oct, 2024

Free Talk

The Power of Storytelling: Crafting Narratives that Resonate

Nadim Khoury 24 Jul, 2024

Digital/Tech

Is ‘Attention’ Getting Your Attention?

Arpit Saxena, OMG 25 Sep, 2023

Advertising

Are you not entertained?

Annie Arsane, TikTok 3 Jul, 2023