Adspend

News In Brief

UAE retailers spending big on mobile marketing in run up to White/Yellow Friday, AppsFlyer research finds

19 Oct, 2022

Digital/Tech

Market conditions and privacy changes continue to disrupt app marketers and media companies, finds AppsFlyer’s Performance Index

17 Oct, 2022

News In Brief

Influencer Advertising is set to continue booming in 2023

7 Oct, 2022

News In Brief

Social Media ad spending set to jump over $300B

22 Sep, 2022

News In Brief

Global ad spend to rise 8.3% this year but growth will slow significantly in 2023

24 Aug, 2022

Industry Talk

How global brands are engaging with audiences in the Middle East

Nadim Khammar 22 Aug, 2022

Advertising

MENA advertising expenditure dissected and analysed by Elie Aoun, CEO of IPSOS Media MEA

Elie Aoun 27 Jun, 2022

News In Brief

Strong growth in advertising budgets expected over the next 12 months, study shows

23 May, 2022

News In Brief

Advertising spend by Big Tech reached $46.6bn in 2021

5 May, 2022

News In Brief

Share of TV in global ad spend on the decline

3 May, 2022

News In Brief

TikTok and Nielsen Study Reveal the Tangible Impact of Advertising on the Platform

20 Apr, 2022

News In Brief

Apple’s ads business now worth $3.7bn per year

16 Feb, 2022

Digital/Tech

Digital Ad Spend to Reach $753 Billion Globally in 2026

8 Feb, 2022

Digital/Tech

Paid Social Soars by 22% in Q4 in the Middle East According to New Emplifi Report

7 Feb, 2022

News In Brief

2021 strongest year ever for marketing budgets globally, according to WARC's Global Marketing Index

1 Feb, 2022