Study
News In Brief
Ford enters TiKTok territory driving success with new campaign
25 Jul, 2023
News In Brief
Snap and Havas Media Network new social commerce playbook reveals how to create meaningful social experiences journey for young shoppers
19 Jul, 2023
News In Brief
AppsFlyer new report reveals eCommerce App industry trends that retail marketers can capitalize on
19 Jul, 2023
News In Brief
Campaigns that make a clear ‘Promise to the Customer’ more likely to drive brand health, market share, and long-term sales, new research finds
21 Jun, 2023
News In Brief
New study maps MENA’s tech sector
20 Jun, 2023
News In Brief
Epsilon's global retail media study of brands and retailers explored perceptions of and approaches to retail media
14 Jun, 2023
News In Brief
Wunderman Thompson's latest research finds that consumers want brands to wow them
25 May, 2023
Digital/Tech
YouTube’s global advertising revenue is set to rise 4.0% in 2023 to reach $30.4bn
25 May, 2023
News In Brief
UM presented a global-first Brand Lift study with TikTok at an exclusive event
15 May, 2023
Advertising
Webedia’s breakthrough study reveals that 82% of Arab mothers do not relate to the ads they watch
9 May, 2023
News In Brief
Earned Effect study outlines the business impact of campaigns that earn coverage and conversation
4 Apr, 2023
News In Brief
Almost all Gen Z and Millennials in Saudi Arabia will be regular AR users by 2025
8 Mar, 2023
News In Brief
Strong client-agency relationships lead to more effective work, finds Aprais, WARC study
2 Mar, 2023
News In Brief
Meta annual study reveals behavioral insights during Ramadan
7 Feb, 2023
News In Brief
TikTok, the ideal addition to a marketer's Ramadan media mix, says study
7 Feb, 2023