Marketing

Digital/Tech

Four tactics to help Middle East marketers weather the tough times of 2023

Paul Wright 22 Mar, 2023

Digital/Tech

How to drive and measure impact this Ramadan

Rasheeqa Jacquesson, Meta 20 Mar, 2023

News In Brief

Communication experts share actionable insights into immersive marketing at MENA Effie TLP

16 Mar, 2023

Digital/Tech

Marketing in an AI-driven world

Neel Pandya, Pixis 15 Mar, 2023

Digital/Tech

Online video emerges as an effective format in an evolving media landscape

9 Mar, 2023

Digital/Tech

Five reasons why ChatGPT is not a silver bullet for marketing

Laura K. Inamedinova, LKI Consulting 6 Mar, 2023

Events

WARC Awards for MENA Strategy 2022 - Insights uncovered

6 Mar, 2023

News In Brief

Sustainability, metaverse among brands' priorities in the Middle East, finds Deloitte survey

23 Feb, 2023

News In Brief

TikTok, the ideal addition to a marketer's Ramadan media mix, says study

7 Feb, 2023

News In Brief

GroupM’s newest agency EssenceMediacom launches in 120 offices globally

31 Jan, 2023

News In Brief

WARC reveals insights from the winners of the 2022 IPA Effectiveness Awards

24 Jan, 2023

News In Brief

Performance marketing platform Admitad to become part of new parent holding company, Mitgo

24 Jan, 2023

Industry Talk

The State of Loyalty in the Kingdom of Saudi Arabia

Ashish Sinha 5 Jan, 2023

Industry Talk

Top five trends that will shape the media and advertising industry in 2023

5 Jan, 2023

Digital/Tech

Seven trends to keep an eye on in the marcomms industry in 2023

18 Dec, 2022