Marketing

News In Brief

AlHokair Fashion Retail selects Merkle Saudi Arabia as its agency of record

6 Dec, 2021

News In Brief

WARC Awards for Effectiveness 2022 are launched

18 Nov, 2021

Digital/Tech

A peak into the marketer’s evaluation toolbox. What should I use? Dimple Dinesh explains

Dimple Dinesh 9 Nov, 2021

News In Brief

The Marketing Society launches scholarship to boost young talent's careers within the UAE

8 Nov, 2021

News In Brief

Near acquires a minority stake in MEmob+

28 Oct, 2021

Digital/Tech

This holiday season: people will always shop as people first says Rana Bouri of Facebook MENA

Rana Bouri 4 Oct, 2021

Events

AME Awards Announces 2021 Award Winners: Regional Platinum Awards go to Government Media Office/MullenLowe MENA

30 Sep, 2021

Events

“Emotional intelligence” is the driving force for effective marketing in MENA

29 Sep, 2021

News In Brief

Liquid expands into Europe

14 Sep, 2021

Digital/Tech

What is Inbound Marketing?

Anna Waterhouse 10 Aug, 2021

News In Brief

Marketing in the Millennial Age: What Works for the World’s Most Influential Generation?

5 Aug, 2021

News In Brief

Fatafeat’s bespoke content approach yields impressive returns

30 Jun, 2021

Digital/Tech

Five questions practitioners should ask before they begin their MMM journey

Dimple Dinesh 21 Jun, 2021

Advertising

Great Balls of Fire: What Can Fast Moving Consumer Goods Companies and Agencies Learn from the Music Industry in the Post-Covid World?

Peter Corijn 20 May, 2021

Digital/Tech

Five Rules for Mobile Marketing in the ‘New Normal’ by AppsFlyer’s MD Paul Wright

Paul Wright 1 Feb, 2021