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New study from Snapchat and MCN finds that authentic connections elevate influencer trust and drive brand engagement

Marketing needs new superheroes: CMO Barometer 2024 Results Image

News In Brief

Marketing needs new superheroes: CMO Barometer 2024 Results

MCN launches influencer marketing practice for MENAT clients Image

News In Brief

MCN launches influencer marketing practice for MENAT clients

Marketers are failing to measure the full impact of their marketing investments, finds WARC Image

Advertising

Marketers are failing to measure the full impact of their marketing investments, finds WARC

New research highlights transparency and quality lessons for MENAT advertisers Image

News In Brief

New research highlights transparency and quality lessons for MENAT advertisers

$TikTok's Season 2 of 'Moving Topics' features Nissan and TBWA\RAAD Image$

News In Brief

TikTok's Season 2 of 'Moving Topics' features Nissan and TBWA\RAAD

Rola Ghotmeh: ‘We adapt and move swiftly’ Image

Advertising

Rola Ghotmeh: ‘We adapt and move swiftly’

Mitgo Group enters the financial services market with the acquisition of ‘Embedded’ Image

News In Brief

Mitgo Group enters the financial services market with the acquisition of ‘Embedded’

Roger Sahyoun on the Network's Leap in Lebanon's Advertising Image

Advertising

Roger Sahyoun on the Network's Leap in Lebanon's Advertising

Branding

Football legend Mohamed Salah becomes brand ambassador of Visa

Digital natives are not digitally exclusive, finds a VML research on Gen Alphas Image

News In Brief

Digital natives are not digitally exclusive, finds a VML research on Gen Alphas

Untapped potential of B2B Influencer Marketing in MENA, says Ogilvy study Image

Digital/Tech

Untapped potential of B2B Influencer Marketing in MENA, says Ogilvy study

Elevating digital sales with vital marketing functions in tech e-commerce Image

Digital/Tech

Elevating digital sales with vital marketing functions in tech e-commerce

Hedaa Ashraf Abdulhamed, LA3EB 20 Feb, 2024

MEmob+ and MullenLowe Blu Kuwait forge strategic partnership Image

News In Brief

MEmob+ and MullenLowe Blu Kuwait forge strategic partnership

TRKKN MENA achieves Premier Partner status on Google Cloud Platform Image

News In Brief

TRKKN MENA achieves Premier Partner status on Google Cloud Platform