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$TikTok's Season 2 of 'Moving Topics' features Nissan and TBWA\RAAD Image$

News In Brief

TikTok's Season 2 of 'Moving Topics' features Nissan and TBWA\RAAD

Rola Ghotmeh: ‘We adapt and move swiftly’ Image

Advertising

Rola Ghotmeh: ‘We adapt and move swiftly’

Mitgo Group enters the financial services market with the acquisition of ‘Embedded’ Image

News In Brief

Mitgo Group enters the financial services market with the acquisition of ‘Embedded’

Roger Sahyoun on the Network's Leap in Lebanon's Advertising Image

Advertising

Roger Sahyoun on the Network's Leap in Lebanon's Advertising

Branding

Football legend Mohamed Salah becomes brand ambassador of Visa

Digital natives are not digitally exclusive, finds a VML research on Gen Alphas Image

News In Brief

Digital natives are not digitally exclusive, finds a VML research on Gen Alphas

Untapped potential of B2B Influencer Marketing in MENA, says Ogilvy study Image

Digital/Tech

Untapped potential of B2B Influencer Marketing in MENA, says Ogilvy study

Elevating digital sales with vital marketing functions in tech e-commerce Image

Digital/Tech

Elevating digital sales with vital marketing functions in tech e-commerce

Hedaa Ashraf Abdulhamed, LA3EB 20 Feb, 2024

MEmob+ and MullenLowe Blu Kuwait forge strategic partnership Image

News In Brief

MEmob+ and MullenLowe Blu Kuwait forge strategic partnership

TRKKN MENA achieves Premier Partner status on Google Cloud Platform Image

News In Brief

TRKKN MENA achieves Premier Partner status on Google Cloud Platform

Transforming retail: The power of AR in shaping personalised experiences Image

Digital/Tech

Transforming retail: The power of AR in shaping personalised experiences

Gaynelle Brautigam, Tactical 14 Feb, 2024

TikTok's ‘What's Next Trend’ report introduces the concept of 'Creative Bravery' Image

Digital/Tech

TikTok's ‘What's Next Trend’ report introduces the concept of 'Creative Bravery'

Five Key Influencer Marketing Trends for 2024, as per Experts' Predictions Image

Digital/Tech

Five Key Influencer Marketing Trends for 2024, as per Experts' Predictions

Darine El Kaissi: ‘Understanding Saudi Arabia is crucial for success’ Image

Advertising

Darine El Kaissi: ‘Understanding Saudi Arabia is crucial for success’

AppsFlyer introduces new AI solution to enhance creative process and campaigns’ marketing performance Image

News In Brief

AppsFlyer introduces new AI solution to enhance creative process and campaigns’ marketing performance