Marketing

Digital/Tech

In the ‘NOW’ era, Middle East marketers should prioritise payback periods and cashflow

Paul Wright, AppsFlyer 19 Sep, 2023

News In Brief

Newly-launched Against All Odds poised to redefine F&B consultancy

14 Sep, 2023

News In Brief

The Marketing Society, Zayed University and the SEE Institute aboard the 'Sustainability Squad'

13 Sep, 2023

News In Brief

Dubai Business Women Council digs into 'Industry Insight'

6 Sep, 2023

Digital/Tech

An unstoppable force: Why influencer marketing will dominate the future of MarCom

Marwa Kaabour 29 Aug, 2023

News In Brief

TBO.COM join hands with WebEngage to harness martech and enhance customer experience

28 Aug, 2023

Digital/Tech

A new era of programmatic advertising beckons but questions remain whether advertisers are prepared

22 Aug, 2023

News In Brief

TikTok drives impact for Mondelez in Saudi Arabia

15 Aug, 2023

News In Brief

Volkswagen appoints new managing director for Middle East operations

9 Aug, 2023

Digital/Tech

How to write an influencer brief to get the worst ad integration for your product (Get the influencer brief template to avoid failure)

Pavel Beinia 25 Jul, 2023

News In Brief

WARC's 2023 Consumer Trends report explores key issues influencing consumer purchase decisions across brands and categories

24 Jul, 2023

News In Brief

UM MENAT extends marketing support to female entrepreneurs on global Impact Day

24 Jul, 2023

Digital/Tech

ChatGPT and Bard Plugins — New revenue stream for eCommerce brands is the next opportunity for marketing measurement

Sue Azari 10 Jul, 2023

Advertising

Are you not entertained?

Annie Arsane, TikTok 3 Jul, 2023

News In Brief

Campaigns that make a clear ‘Promise to the Customer’ more likely to drive brand health, market share, and long-term sales, new research finds

21 Jun, 2023